Innovation and adaptability behind students’ winning projects

Two teams of French students were joint winners of the 2016 Export Challenge, following impressive presentations of their business models at the annual competition in ICD International Business School recently.

The teams, made up of first year business students at the school, took part in the college’s highly competitive Export Challenge, run in association with ConnectIreland.

The competition sees students research the viability of expanding an existing product from the French market to Ireland – with a view to potentially establishing an Irish operation to further develop the company’s product offering.

This year’s students conducted extensive market research on a wide variety of existing French products and judges found it so tough to choose a winner that ultimately two groups were chosen.

The projects assessed the markets in order to ascertain a clear understanding of doing business in both France and Ireland. The winning groups were recognised for feasibility and innovation respectively. Both groups visited the ConnectIreland offices in Kilkenny on Friday 29 April 2016 to present their winning projects.

The team recognised for innovation presented on the French product Glowee – an organic system which aims to be an alternative for the illumination of monuments, road signs, etc. Noted for its adaptability to the Irish market, the Freegan Pony food service was also presented to ConnectIreland executives. The idea behind this company is to cut down on food waste by collecting leftover food from stores and cooking and selling it in dedicated restaurants as part of a specialised menu.

Following the presentations ConnectIreland staff were on hand to explore the real possibilities of adapting these products to the Irish market, giving them an invaluable insight into Ireland’s business ecosystem.

 

Students from ICD International Business School, winners of the Export Challenge, with members of the ConnectIreland team

Students from ICD International Business School, winners of the Export Challenge, with members of the ConnectIreland team

 

We wish the students the best of luck with their future studies.

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