Thursday MARCH 17 2016: ConnectIreland’s project ‘The ConnectIreland Community Action Plan’ scooped the award in the Foreign Direct Investment and Economic Development Promotion category at the World Media Awards last night on the eve of St. Patrick’s day, a great win for the Irish.
ConnectIreland’s Community Action Plan campaign was rewarded for its results in attracting Foreign Direct Investment to Ireland. By working with communities, local authorities and organisations across Ireland and reaching out to the global Irish community, the Community Action Plan has resulted in a many success stories for regional job creation throughout the country.
The World Media Awards celebrate the effectiveness of cross platform, cross border, content-driven advertising. The awards are organised by the World Media Group, seeking to recognise bold and creative strategies for engaging with international, influential audiences.
A panel of renowned international judges – a committee of branding and marketing experts from across the globe – commended the high calibre of finalists at this year’s event.
This particular category is designed to recognise effective best practice in targeting the difficult to reach investor and business audience, to promote investment and trade for your city, region or nation.
ConnectIreland CEO, Joanna Murphy, said: “Without the participation of communities throughout Ireland and our network of connectors overseas, what we do would not be possible and we thank them for their continued support. I am delighted that ConnectIreland has been recognised internationally as a leader in Foreign Direct Investment and economic development promotion. Our team works tirelessly to promote Ireland and to make the ConnectIreland message more compelling. Everyone should become a connector and help us to drive Ireland’s job creation forward”.